”Love Nwantiti” became the first African song to enter 99% of the YouTube market. No other “Nigerian” song has penetrated over 30% of the entire YouTube market. As at December 2021, YouTube Music released an article pointing it earned over 900 Million streams on YouTube Music
Within the space of 3 months, ”Love Nwantinti” climbed to #1 on the Global YouTube chart and, went ahead to spend 8 weeks at #1 position.
This feat has never occurred before.
No African song made it to the top 30, no Nigerian song has ever made it to the top 50.
So what does this imply?
It was listened to across the entire continent in volumes, not secluded to a certain region.
Now,take a look at this to confirm the statement above.
It was listened across the entire continent in volume, not secluded to a certain region. Not satisfied? Alright. This is the number of #1s as at a given point, it recorded over 34 #1s on YouTube.
https://padypady.com/article/4275/Amazing-chart-position-of-Ckays-love-nwantiti-in-52-countries
Well, Love Nwantiti went ahead to prove it could stand shoulder to shoulder the biggest songs in the world and not just in Africa!
How?
The song spent a whooping 20 weeks at number on Portugal Singles chart breaking the All-time record of over 4 years held by Despacito to become the #1 of #1
That’s not all, something unusual happened in France and also neighboring French speaking countries —what could be termed cultural impact?
However, due to language barriers, French folks thought the hook, “Ulle!” was “Poulet” which when translated to English means “Chicken” .
Insane right?
What does this translates to?
This is what happened: “Love Nwantiti” was so powerful in France, it blocked Adele’s comeback from hitting #1; It also blocked French powerhouse, Sante’s comeback from reaching top 2 the same week. THIS WAS METRICALLY IMPOSSIBLE!
The song has spent 5 weeks at #1, is certified Platinum (200k units) and is has so far surpassed diamond eligibility. “Poulet!”
Lets move from Europe to India.
Yes.
Love Nwantiti became the first international song to spend 14 good weeks at #1 on the official IMI singles chart — beating Kid LAROI feat. Justin Beiber “Stay” & BTS “Dynamite”.
It was reported by the team to be eligible for 6X platinum certification.
Take a look:
Indians reportedly had a meaning to the meaningless words out of love Nwantiti or was relatable to their culture, which shows love Nwantiti is a universal song from India to all the way to South America .
Love Nwantiti became the first African song to enter the Brazilian song chart.
Here’s @youtubemusic official site, which shows @ckay_yo has earned over 1.65 Billion streams. (Note: YouTube only count views from one’s channel, while YouTube Music incorporates all streams even by various uploads officially licensed)
As seen in the image, no other Nigerian artistes has pulled both total figures or geo-based streams in the past 12 months, of which majority are from Arabian speaking countries.
These are the #1 & #2 most streamed Afrobeats songs released in 2021 on Anghami (only available to the Arab world
CKay is the most followed Afrobeats/Nigerian/Sub-Saharan African artiste on Anghami with over 192K followers .
No Nigerian has above 71K followers. He also has 14.4 Million streams.
No other Nigerian artiste has surpassed 10 Million.
The most streamed Afrobeats/Nigerian/ Sub-Saharan African song on the Arabian streaming platform is Love Nwantiti Remix with over 6.7 Million streams. The longest charting #1 song in the history of Morocco Spotify is Love Nwantiti remix feat. @elgrandetoto 124 DAYS AT #1!
Love Nwantiti was so big that 2 illegal versions debuted in the US Billboard World Digital Song Sales Chart.
Love Nwantiti has the most entries into official singles charts around the world as a matter of fact, it is the only African song to have ever charted in countries from the 6 continents, Antarctica sleeping I guess?
From the Hot 100 to France SNEP to India IMI & more.
Love Nwantiti made it to 35 official singles chart across the world!
The Nigerian songs following it are: #2. Peru (12 singles chart) #3. Essence (10 singles chart) #4. Emiliana (8 singles charts) All these exclude the categorized charts it also made it to!
Ckay’s Love Nwantiti hit the #2 on the United World Chart, #2 on the Billboard Global 200 and #2 on Billboard Global 200 excl USA. (He became the first African to achieve all these).
SAFE TO SAY AT A POINT LOVE NWANTITI WAS THE #2 BIGGEST SONG IN THE WORLD.
“Love Nwantiti Remix” feat. DJ Yo! & Ax’el smashed a lot of Apple Music/iTunes record held by a Nigerian: — Apple Music (all genres): #1 in 16 countries and charted in 144 countries. — Apple Music (world genre): #1 in 120 Countries, yeah you read right, #1 IN 120 COUNTRIES!!
Shazam: the remixes of “Love Nwantiti” topped on the global Shazam Chart, but here is a notable feat for “Love Nwantiti Remix” ft. DJ Yo & Ax’el: — 11 Million Shazams in 6 months — #1 in 172 countries/territories/regions — Charted in 230 countries/regions — #1 in the world (6 Weeks)
On the Apple Music world genre, it charted in 150 countries, in which it entered the top 20 of 149, except one country, NIGERIA which peaked at #21.
Now let’s talk about what made it to get to the international category
There have been a lot of international songs from Nigeria, but all the songs nominated in that category entered at least 20 official countries’ singles chart.
Only Love Nwantiti amongst other Nigerian songs had over 10. The song touched all parts of the earth!
It was nominated for a number of awards.
It also won the “MUMA 2021 award” (Best International song) Love Nwantiti became the 1st Nigerian song to be covered in over 39 languages Globally.
A UNIVERSAL SONG THAT TRANSCENDS BORDERS!
Love Nwantiti became the first Nigerian song to debut on the hot 100 without passing through the Bubbling under chart. It became the first ever African song to enter the top 10 of the Billboard Streaming songs at #9.
Love Nwantiti became the first African song to surpass 300 Million and 400 Million streams on Spotify with qualitative charts to prove the feat from nations across the globe.
Till date, Love Nwantiti adds at least 2 Million+ daily combined on Spotify.
Love Nwantiti music video became the fastest Nigerian song to surpass 200 Million views on YouTube, at a point a random channel posted a lyric video of Love Nwantiti and gained over 5 Million views in 24 hours!
Ckay’s Love Nwantiti has earned 9 platinum certifications across the globe from USA to UK , France and beyond Poland !
It has repeatedly earned over 1.7 Billion streams Globally across all platforms.
The song has spent 5 weeks at #1, is certified Platinum (200k units) and is has so far surpassed diamond eligibility. “Poulet!”
It has also topped the Billboard U.S Afrobeats songs charts
Now,lets move from Europe to India.
Yes Love Nwantiti became the first international song to spend 14 weeks at #1 on the official IMI singles chart — beating Kid LAROI feat. Justin Beiber “Stay” & BTS “Dynamite”. It was reported by the team to be eligible for 6X platinum certification.
Indians reportedly had a meaning to the meaningless words out of love Nwantiti or was relatable to their culture, which shows love Nwantiti is a universal song. — All the way to South America.
Love Nwantiti became the first African song to enter the Brazilian song chart.It’s reportedly eligible for 3x Platinum in Brazil.
What about the Arab world?
Arab world (MENA). As at today, Ckay is the biggest sub-Saharan African export to the Arabian world.
How?
Bloomberg has also named Ckay’s Love Nwantinti as the biggest hit in African history.
However,Bloomberg’s Lucas Shaw made a very wrong intepretation of the song when he wrote that Love Nwantinti was about toxic relationships.No that was a serious error. Love Nwantinti ,in Igbo language ,which is the local language of the singer ,simply means ‘little love” or ‘fresh love’ and there was no direct or implied meaning of toxic relationships in both the lyrics or the performances.
Is Ckay’s success a fad?
NO!
Emiliana is already one of the biggest Afrobeats song ever recorded.
Meet @ckay_yo the writer, singer and Co-producer of Love Nwantiti – the greatest African song ever!
Article Credit: https://twitter.com/boyfriend_ville